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Thought Leader to LGF webinar registration — a LinkedIn funnel play

Thought Leader Ad (person's post) -> Lead Gen Form as the webinar registration

Stages, in order

1. Write the post in first-person practitioner voice, link late 2. Boost the person's post as a Thought Leader Ad (not the Page) 3. Lead Gen Form is the webinar registration (native completion) 4. Confirmation, reminder and indoctrination sequence 5. Webinar delivery, then booking CTA 6. Retarget LGF openers and video/post engagers

Who it fits

Webinar registrations from senior B2B audiences

The benchmark it is judged against

Thought Leader Ads CPL $87, LGF CVR 13.1%, CTR 1.08% (CLAIMED, First Page Sage format dataset)

Benchmarks are published figures with sources — planning references, never promises of results.

Guardrail

The post must be the named person's genuine voice and content; no fabricated persona posts

Build this play

In Kronos, this play is one click: the builder loads it, asks for your industry, offer, ticket and budget (or reads your brand profile), and returns the complete package — creative, page copy, follow-up, retargeting, budget split, launch checklist — checked against the platform's policy rules.

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