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The Complete Webinar Funnel, Stage by Stage
A webinar funnel is twelve artefacts, not one presentation. This is the chain Kronos's Webinar Builder generates — and the sourced numbers each stage is planned against.
The chain
The two proven shapes
High-ticket, call-close (Haynes V6)
~40 minutes: Setting the Stage, "Wow Not How" (five mistakes/myths, three big discoveries), then a CTA to a call — never a checkout. Fed by ads into a short VSL and application; bookers get heavy short-video retargeting inside ~72 hours. Framework and planning figures are the author's, labelled CLAIMED in Kronos's dataset.
Direct-sale (Brunson Perfect Webinar)
60–90 minutes: origin story and the Big Domino, Three Secrets that each break one class of false belief (vehicle, internal, external), then the Stack — each component restated with its cumulative value before the price reveal.
Stage numbers (sourced, labelled)
| Subject | Metric | Value | Label | Source |
|---|---|---|---|---|
| Registration page | Conversion | 35–59% depending on traffic quality; target 40%+ warm | CLAIMED | ClickMeeting compilation (vendor compilation, report §1.4) |
| Attendee to next step | Attendee-to-lead | 20–40% typical | CLAIMED | ClickMeeting compilation (report §1.4) |
| Attendee to book (Haynes funnel) | Attendee-to-book | 30% of attendees book a call | CLAIMED | Haynes dataset |
| Booked call | Call-show floor | 70% call-show floor | CLAIMED | Haynes dataset |
| Sales call | Close floor | 35% close floor | CLAIMED | Haynes dataset |
| Replay | Replay expiry | 72h per-registrant genuine expiry (common default) | CLAIMED | ContentMation (single vendor guide, report §1.1) |
| Replay / on-demand | On-demand share of attendees | ON24: on-demand approx. 43–50% of attendees (2025 reporting); Goldcast: 89.1% of B2B webinars offered on-demand, on-demand viewers completed 91% vs 74% live | VERIFIED | ON24 2025 / Goldcast 2026 (report §1.4) |
| Attendee to purchase (direct-sale webinars) | Conversion | Education-first 5–20% of attendees buy; high-ticket with clear ROI 15–25% | CLAIMED | ClickMeeting compilation (vendor compilation, report §1.4) |
| Replay viewers | Conversion vs live | Replay viewers convert at 60–70% of the live rate | CLAIMED | ClickMeeting compilation (report §1.4) |
What is not published (and not invented here)
- COULD NOT VERIFY: a reliable public cold-traffic registration-page conversion figure for high-ticket webinars
- COULD NOT VERIFY: audited attendee-to-purchase conversion rates for the Brunson Perfect Webinar or Fladlien frameworks
- COULD NOT VERIFY: a complete public slide-by-slide Fladlien sequence with timings comparable to Brunson
Kronos seeds these from your own first campaigns instead of shipping made-up figures.
Build yours
The Webinar Builder generates every artefact above from your brand profile and offer — Assist mode if you want to approve each step, Full Build if you don't.