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Webinar Funnel Math — Worked Funnel Math
Every input below is a sourced figure with its label; the arithmetic is shown step by step. Where no public figure exists, Kronos says so instead of inventing one — worked examples are planning illustrations, not promises.
Haynes planning model: 250 registrants at a $3,500 offer
Label: CLAIMED · Source: Haynes dataset planning figures (report §1.4); offer price $3,500 is the worked-example input in the task brief
250 registrants (planning input)
250 x 20% cold show rate = 50 attendees (CLAIMED, Haynes planning default)
50 x 30% attendee-to-book = 15 bookings (CLAIMED, Haynes)
15 x 70% call-show floor = 10.5 expected calls shown, about 11 calls (CLAIMED, Haynes)
10.5 x 35% close floor = 3.675 expected closes (CLAIMED, Haynes)
3.675 expected closes x $3,500 = $12,862.50, about $13K gross before costs
Result: About $13K gross before costs from 250 registrants, as an expected-value planning figure — a benchmark/planning calculation, not a promise.
B2B programme: 1,000 registrants at Goldcast/Livestorm live show rates
Label: VERIFIED · Source: Goldcast 2026 (40% live) / Livestorm 2026 (47.7%) (report §1.4)
1,000 registrants (planning input)
1,000 x 40% = 400 live attendees at the Goldcast 2026 rate
1,000 x 47.7% = 477 live attendees at the Livestorm 2026 rate
Result: 400-477 live attendees from 1,000 registrants, as a benchmark range — planning figure only, not a promise.