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Pinterest Funnel Math — Worked Funnel Math
Every input below is a sourced figure with its label; the arithmetic is shown step by step. Where no public figure exists, Kronos says so instead of inventing one — worked examples are planning illustrations, not promises.
Retail budget math at the compiled CPM and CPC
Label: CLAIMED · Source: Large-sample compilation cited at primores.org: retail CPM ~$3.00, CPC $0.50–$0.70 (report §8)
$3,000 budget (planning input)
$3,000 / $3.00 CPM x 1,000 = 1,000,000 impressions at the compiled retail CPM
$3,000 / $0.70 CPC = about 4,286 clicks at the top of the compiled CPC range
$3,000 / $0.50 CPC = 6,000 clicks at the bottom of the compiled CPC range
Result: 1,000,000 impressions and about 4,286-6,000 clicks from $3,000 at the compiled retail figures — a benchmark/planning calculation, not a promise.