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LinkedIn Funnel Math — Worked Funnel Math
Every input below is a sourced figure with its label; the arithmetic is shown step by step. Where no public figure exists, Kronos says so instead of inventing one — worked examples are planning illustrations, not promises.
Document Ad budget math at the First Page Sage CPL
Label: CLAIMED · Source: First Page Sage format dataset: Document Ads CPL $94, LGF CVR 14.7%, CTR 0.71% (report §6)
$5,000 budget (planning input)
$5,000 / $94 CPL = about 53 leads (53.2 before rounding)
Context check at Metadata 2025: $5,000 / $142 Document CPL = about 35 leads — the two CLAIMED datasets give different planning answers and both stay in the dataset
Result: About 53 leads at the First Page Sage figure, or about 35 at the Metadata figure, from $5,000 — benchmark/planning calculations only, not promises.