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Google Ads Funnel Math — Worked Funnel Math
Every input below is a sourced figure with its label; the arithmetic is shown step by step. Where no public figure exists, Kronos says so instead of inventing one — worked examples are planning illustrations, not promises.
$5,000 Search budget at the WordStream/LocaliQ 2025 medians
Label: VERIFIED · Source: WordStream/LocaliQ 2025 all-industry Search medians: CPC $5.26, CVR 7.52%, CPL $70.11 (report §5.2)
$5,000 budget (planning input)
$5,000 / $5.26 CPC = about 951 clicks
951 clicks x 7.52% CVR = about 72 leads (71.5 before rounding)
Cross-check: $5,000 / $70.11 CPL = about 71 leads — the two median routes agree at about 71-72 leads
Result: About 71-72 leads from $5,000 at the published medians — a benchmark/planning calculation using VERIFIED median inputs, not a promise for any single account.