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AI Facebook Ads for Real Estate
Real estate is a Meta Special Ad Category: housing ads run with restricted targeting (18–65+, all genders, no ZIP codes, 15-mile minimum radius, no lookalikes) whether you declare them correctly or get flagged for trying not to. Kronos’s compliance checker treats that as a first-class rule, and its local plays are built for buyer/seller lead flow.
Why real estate teams pick Kronos
- Compliance checker flags housing triggers and the Special Ad Category declaration before you launch
- Local lead plays: valuation offers, buyer guides, open-house funnels with email + DM nurture
- Benchmarks for real estate from the in-app table (median CPL below) — labeled benchmarks, not promises
- Brand profile per market or brokerage; your listings voice stays consistent
Your industry benchmark
From the in-app table (WordStream / LocaliQ Facebook Ads Benchmarks 2025 (US leads campaigns)): Real Estate — median cost per lead $16.61. Benchmark, not a promise — the number your funnel has to be judged against.
Plays that fit real estate
#14 Meta Instant Form lead ads
Structure: In-app lead form ad → CRM sync → speed-to-lead SMS/email → appointment/sale
Fits: Local, real estate, home services, education · Benchmark: [W25] is exactly this campaign family: median CVR 7.72%, CPL $27.66
#41 Real estate listing / valuation funnel
Structure: Listing/home-valuation ad → address capture page → nurture → listing appointment
Fits: Realtors, brokerages · Benchmark: [W25] Real Estate CPL $16.61
#42 Mortgage / finance lead funnel
Structure: Rate-check ad → quiz/form → compliance-safe nurture → loan officer call
Fits: Mortgage, insurance, finance · Benchmark: [W25] Finance and Insurance CPL $58.70 (digihustle table)
Every plan includes the Guided Funnel Builder, the full 50-play library, the compliance checker and brand profiles — from $649/month flat. Audits are on Growth and Scale. Full pricing · FAQ